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Don't be reluctant to offer discounts and coupons, but do so intelligently: Let me use the example of your respective popular restaurant, especially out here in California, Capital t.G.I.Fridays. Whether you personally like this restaurant or not, I consider this to regarded as role-model company, to be watched and admired, at the minimum from an online-business and marketing perspective. Restaurants are definitely a service business, they also happen to product property owner. In fact, restaurants in general, are among the few business models possess both services and product providers.
